I have spoken to many people over the years about economic development and bringing industry into depressed areas. And quite frankly, most do not understand the difference between a business and a job.

A business is where the owner has unlimited potential for profit and a job is where a person trades his precious time for a prescribed amount of money. So when people in a community start talking about wooing a company to bring jobs to their town, they are really just asking for a way to trade their time (a priceless commodity) for a flat rate (a common commodity that will meet short term needs).

To attract business, people must learn to think like entrepreneurs. They must find a niche, research it, and discover what their customers really want. Once they know this, they can meet the needs of their niche. Profits will naturally follow.

“So, you are saying teach this to the whole town?”

Well, not right away. I said start with your community. Start by helping those in your niche. When your customers succeed, you succeed wildly. From there, spread the word to others: friends, family, members of your church then keep going until you’ve finally spread the word to the whole town.

Of course, this will take a while, but in the mean time offer free courses to your church and even to your community. Tell them that the reason you do all this is because Jesus Christ is not just Lord of your heart; He is Lord of your business as well and He is Lord of their business! He owns it all!

It is really that simple. Again, FIND INTERNET NICHE MARKETS, groups on the Internet that have a specific interest. Use a free survey program like surveymonkey.com to ask the people in that group what are the things they want most (the need for the niche) and then do a Google search for that product with the words “affiliate program” after it.

You can add literally dozens of products to your website, all chosen to fulfill your customer’s needs. Invite members of each group to your website, where you display a range of products designed to appeal to them. Of course, you want them coming back for more – collect their emails so you can keep them posted on new products!

People love to talk about their passions, and your emails let them do that. Everyone loves to learn more about their interests, or to hear of someone else who shares the same passions. Share the joy with your customers, and get ready to make amazing profits with your online business.