Lawyer Marketing &Amp; Social Media: How Web 2.0 Changes The Game

It's difficult to break old habits.

The ways in which a lawyer markets his or her firm are no different.

I still see lawyers participating in far too much self-promotion.

In the world of internet marketing, traditional methods of self-promotion aren't as effective. Let me explain.

Your blog, website, social media interactions, and videos shouldn't be used as blatant tools of self-promotion. Getting exposure for your content is usually a good thing. However, with professional services, such as lawyers providing legal services, bad publicity is not a good thing. Don't write content that serves no other purpose than to “toot your own horn”.

The following are some suggestions to avoid egregious self-promotion. 1.

It isn't all about you.

The reality is that by writing about what you know, by being an expert in your field, you are promoting yourself is a good, but more subtle way. Think about the last time you read something you really admired or found interesting.

If you didn't know who the author was previously, chances are you took the time to find out afterward. This is what lawyer marketing in the web
2. 0 world is about. Contribute good info and you will be remembered. 2.

You have a very brief amount of time to make your point. People on the web have ADD. Make sure you can make your point quickly and concisely.

You want to be interesting and informative, but not long-winded.
3. Post new content frequently, but don't get consumed.

Internet users and people that follow blogs expect new content more often than once every three months. However, it isn't necessary to post new material six times a day either. 2-3 new posts a week is a good place to be. Doing the same with social media (2-3 activities a week) will increase the effectiveness of your content.
5. Be interesting in your own way. Writing about legal issues can be intense and not always interesting. Make sure you use your own voice and add your personality to your writing. A personal touch goes a long way and can help you to stand out as more and more information is put out into cyberspace.
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Your law practice Found In Google . Simply having a website is like having a needle in the internet haystack.

There are many law practice SEO techniques that need to be done over time to actually get your site found.

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