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Before you get one of those quick do it yourself websites on the internet, you might want to think about a few questions. 1. Are you able to invest the time to learn how to build your own website?
2. Will you be able to put in the time to actually build your new website?
3. Are you clear on what your visitors will want on your website, and how to make it a success?
4. Are you clear on what you want your website to do for you? I know this seems like a lot of questions when it shouldn't be all that hard to build a website. . . . right? Well before you jump in and either buy one of those quick websites online, or you hire an expensive web designer, I would encourage you to give these questions some thought. So let's look at each of them:1. Do you have a quantifiable goal of what you expect your website to achieve? Like all other means of advertisement, it's always prudent to determine what your expectations are before engaging in a marketing campaign.

I advise my clients to figure out what Return On Investment they should expect from their website to call it a success.

If they can't come up with a better reason other than they've been told that they should be on the internet, I usually recommend that they give it a little more thought before we move forward.
2. Can you invest the time it will take to learn how to build a website? It doesn't matter how simple the web building software, there will be a learning curve to using it.

There's also a lot more to know about besides just creating pretty pages.

I could tell you about several business owners who wished that they had hired a professional web designer when they figured out that their web building time had taken them away from their business building time, and then, only to find out that the new website was a waste of time in terms of productivity results.
3. Ok so you don't mind learning how to build a website, but do you actually have the time to do it?
4. Do you understand how to get web visitors to your website? This is where a lot of “Offline Business Owners” get it all wrong.

If you build it they will come? Not usually. Although the Internet provides small businesses with a terrific marketing venue, BUT unless you know a little about SEO, and how to get web traffic to your website, no one will find you online. Whatever you want to accomplish on line, you're going to need a steady flow of targeted traffic. Visitors who are interested in your product or service. That doesn't happen by luck.

It takes some knowledge, anda bit of work. Some will tell you that there are tremendous magic tools you can buy to get web traffic. Others will be happy to take your money to show you the latest tricks to get your website to the topof the search engine listings.

There's a lot of really good information on the Internet related to this topic, but there's also a lot of bad.

The challenge is deciding which is which. So let's take a look at this quick list;1. Decide on some clear objectives. Be clear about what you want your website to do for you.
2. Set up a budget. This isn't free, regardless of whether you do it yourself or you pay others to do it for you.
3. Speak to a professional.

I would highly recommend that you hire a good web designer who understands SEO and will show you results of his work for other clients. Even if you're determined to build your own website, speak to a professional to avoid making the many critical mistakes that most web designers make.
4. Don't hire the cheapest web designer you find.

You get what you pay for.

There are so many other things that need to be considered when building a website for an offline business.

I hope these tips help, and I wish you all the success you deserve in your online efforts. Want to find out more about Web Design , then visit Murray McFadgen's site on how to choose the best Website Designer for your needs. categories: web design,SEO,website designer,small business website,web building

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