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As more and more people go to the Web to socialize, interact and transact, the responsibility placed on software developers to develop platforms that encompass more aspects of their user's lives in a seamless manner has increases. To create the ultimate platform, developers need to have three key aspects present: eCommerce abilities, enhanced communication tools and turn-key charitable mobilization. Social Consciousness Despite the effectiveness of existing fundraising efforts, it takes a lot of media coverage for brands to make the most of their relief efforts. Because of this effort, overhead can increase and the net donation amounts decrease. What if you could reduce overhead and provide direct support to the charities in question? What if a celebrity could host a telethon and get instant donations from fans with little to no overhead costs? By decreasing overhead of fundraising and having an integrated platform, brands stand to generate more donations. eCommerce Have you ever purchased anything directly through a social media site? Probably not. Social media sites have created a chasm between interest and transaction that has not been crossed in one application. By reducing the distance between consumers and purchase, companies stand to generate more sales on an integrated platform. Add a layer of security and bank account information protection to it, and you have an easy-to-use transaction system that makes spending simpler, immediate and safer. A new platform needs to integrate online commerce with the user-experience so that content creators and retailers can have more direct access to consumers.

Interaction

The next-gen platform must put communication tools on the top of the feature set. Communication and interaction are still the most important part of the social media experience. Webcams, live chatting, video mail and media sharing must be simple and without the need to install endless plugins and codecs. An integrated platform where both the physical and virtual worlds intersect and interact must not sacrifice privacy either.

Investing in furthering communication tools should be a top development priority. Communication must be immediate and guarded.

The next-generation platform must treat the individual, not the content, as its focus.
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Articoolz.com > Social Networking, Social Responsibility And Socializing In One Platform