Articoolz.com

Does it make sense to invest time and effort in an SEO project, get readers to your page and let them drop off for lack of interest or confusion? Of course not competing for attention once you have captured a reader on your site is equally as important as getting him there in the first place.

The ability to articulate your company's products, services and value in fewer than 30 seconds is hugely important in face-to-face meetings. People tend to give up only a few seconds of attention during for you to state your case for why they should continue paying attention. Fail this and you might not get their attention back.

The value of the 30 second pitch is a well-worn path, but it remains a key element in success of sales or promotional work. So in the wild world of Search Engine Optimization, where the author may have unlimited space on her/his business blog, is this 30 second pitch still important? Of course the answer is 'yes' but the reader dynamic is somewhat different. Not only do you have to capture enough of the reader's attention to convince him to click on your page, you have to continually compete for his attention to convince him to keep reading! So your thirty second pitch on your business blog or web page has to be carefully organized – even scripted – to first capture the reader's attention and then continually campaign to keep it. Social manners do not impact how a reader views a web page.

If a page is confusing or doesn't provide value, the reader clicks on to the next page or article. Reader's don't worry about being rude and can click off a page in a second. As people generally can read much more quickly than they speak, the page author has very few precious seconds to make the value statement and provide a really good reason for the reader to stay on the page.

It is of course no value to build a page that appears #1 on a Google Results list only to lose the prospect's attention. Using the 30 second pitch rules to construct a message is important and makes the message efficient in terms of delivery. Here are four key points in structuring a blog post or web page using the '30 second pitch' rule.

These are:Information Organization Description Tagging Value Statement Humor and WitOrganization – State the value up front with a bold claim or single reason the readers should pay attention. Bullet points can work nicely in that they lay out what the reader can expect to get by continuing down the page. Organizing a composition- for some authors- can be dreadfully difficult, but it is an absolute essential in competing for reader attention. State clearly the value of each point you are making and creatively remind her/him why it is important to keep reading. Description Tagging -

The description meta tag is what search engines present when users are seeking information.

There really isn't much room to work – usually only a few characters – but a way must be found to make the value statement so that readers can understand why they should click onto your page and not another one. Bold but logical claims help here. Statements similar to “decrease your travel costs by 25%” are quick invitations to prospective readers offering them an opportunity to learn how to enjoy a great benefit.

The following text must then validate that claim. Value and Value Statement – This must be continually presented and re-stated throughout the page or post. Readers must be reminded of the value they will find by continuing to read through the entire page. Think of the value to the reader and then organize key points and present them one by one. Humor and Wit – Disarming a prospect with wit and charm is an age-old sales tactic that can also be quite effective when used on a web page. Frequently though, use of humor is more effective when used farther down the page, when competing for continued reader attention becomes more difficult. Wit also helps in making the reader more comfortable in taking the 'action' that you need – such as in completing a 'contact-me' form or making a telephone call. Principles of the '30-second pitch' are highly useful in web content construction. Keeping readers on your page supports the investment made in attracting readers and can turn readers into customers.
SEO Consultants in Denver assists businesses grow and expand by increasing sales and by generating income via the internet. Providing Low Cost SEO in Denver and Colorado, the company offers free consultations and estimates. Visit the Uber