Primerica Post Ipo – Thumbs Up Or Down?

In today's economy, affiliation with a financial service company bears strong consideration. This review will take a look at the Primerica business opportunity. Does this business retain viability after the recent IPO? Are its legs on shaky ground? Is it a good contender opportunity for a newcomer? Background: Established in Duluth, Georgia in 1987 by Arthur L. Williams, Primerica is the largest U. S. financial service provider. At origination, the focus was insurance sales.

The company created its first niche by convincing uninsured Americans that term life insurance was necessary. “Buy term and invest the difference” inspired insurance purchases for many middle incomers. Success with the insurance market spurred expansion into other financial products: consolidation loans, debt solutions, mutual funds, mortgages and other insurance types. Primerica later became a subsidiary of Citigroup and part of an even bigger organization when Citigroup merged with Travelers group. (Travelers later severed this tie. )Until Citigroup's recent and well known economic woes, the family tie was an asset.

In mid-March, 2010, Primerica initiated an IPO of about 21 million shares, originally priced at $15/share. At the same time, a significant amount of shares were purchased by private investor, Warburg Pincus, LLC. This corporate restructuring is geared to supply cash for Citigroup to pay off federal loans. Primerica is surviving and apparently thriving now.

The profits for 2009 were reported at $495 by the Wall Street Journal and shares are up, trading at about $21/share.

The Opportunity & Comp Plan: Primerica operates an independent sales force with over 100,000 in the U. S. , Canada and Spain.

Initial cost to join is $199, which is recouped when the first licensing exam is passed. A term life insurance sale yields a 25% commission.

The network structure is a typical one. Commission rates vary depending on what step of the company ladder you rise to. Training and licensing can take time and vary per student.

These credentials add credibility and can be considered real assets. Sales involves “warm marketing,” connecting with friends, family and acquaintances. Personal referrals are key in this type of approach. An agent must recruit other members to join the sales force, creating a downline. This can take time to accomplish, something to think about. Training:Primerica's training program is very reputable.

It is highly regarded to its quality publications and training seminars.

There are 2 aspects of the training: the education to qualify for the various licenses and the education of recruiting. Primerica provides both but still focuses on 'old school' ways for recruiting. Perhaps their next step will be implementation of an internet marketing program.

Independent vendors have developed programs for Primerica.

These may not be worthwhile without company endorsement.

The marketing world has exploded on the internet. Learning the tools to navigate the internet is a must! Bottom line:Primerica is solid.

The training is top notch. Whether the company will add the internet to its corporate arsenal is a present unknown and something to think about. Looking to find the best deal oninternet network marketing http:/or to find the best advice on internet network training categories: Primerica,Primerica IPO,Primerica Network,Primerica Network

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