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There's a good chance that you've come across the word “meme” at some point or another in the past few years.

It's an arcane academic concept but at the same time it's also one of those things that you can identify, but can't describe easily. Richard Dawkins coined the phrase in an effort to help explain cultural evolution in his 1976 book,

The Selfish Gene, where it's defined as a shared element intended to be passed around within a culture, a societal analog to a gene. Everything from Tamagotchis to “That's what she said” count as memes. On the Internet , memes are more visible than ever before, and what's more, they're also serious business. Now, even though it may not be immediately apparent, there are a number of universal qualities that all successful viral memes have in common. 1. Nice ContentNo body wants to visit a page with neither style nor substance.

Your content can be highly original and super-cool or juvenile but fun to read. But they ought to be relevant to people. And remember, nobody but you are the content creator. Be true to yourself and write the way that best represents you.
2. Keep It Simple”Going viral necessitates a universal understanding of the joke,” says Lauren Leto, co-founder of Texts from Last Night. “There's a reason commentary on quantum physics doesn't pull the attention of the masses, but a joke about a cat stuck in a box does – because it's a quick laugh.

The easier to digest, the more people will forward the content around. ” Beyond the content, your site should be simple to interact with as well. We all know that every type of person is on the web now, so by designing a simple, elegant, and intuitive site for users, as well as administrators, may save you a lot of headaches down the road.

Interaction on your website should be as simple as the content. Don't make the administration system complicated, for it will drive you nuts as more and more visit your websites. Hire someone or try a platform that saves up your resources on all those website constructions.
3. EmoteThe brain is very good at making associations.

If your content is able to get people to respond emotionally, get people to laugh and enjoy themselves, you're gold. That emotional connection serves as a sort of glue, binding the association between your content or site and enjoyment and with each exposure to entertaining, funny, or otherwise emotionally provocative content, that association between “your site” and “totally amazing” becomes stronger and stronger. Here's a quick case study: According to my network of unnamed spies, there are two groups of people who seem to be drawn to LOLCats.

The first are people who just find it funny.

The other group is made up of the passionate folks perhaps better known as “crazy cat ladies. “

Their overwhelming love of cats drives them to spend time on the site as well as to spend money on the books that are available now as well. Think about that. One of the biggest emotional hooks is empathy, which is where the success from sites like Awkward Family Photos and Shit My Dad Says come from. We've all got our own awkward family portraits, and we've all heard our parents say ridiculous things. White people will laugh at themselves reading Stuff White People Like, while non-white people will gladly laugh at the ironically accurate absurdity of “the definitive guide to the unique tastes of millions. ” Note how race and family are some big-picture concepts.

There's lots of potential material in those spaces to play with, which can get users to respond to easily.
4. Own

Your SpaceWhat do sites like Texts from Last Night, Urban Dictionary, My Mom is a Fob, and FMLhave in common?

They're all masters of their own space.

They're original concepts unattached to any other properties, and by virtue of that, their owners can do things like make T-shirts, produce iPhone and iPad apps, and even develop TV shows (Shit My Dad Says landed a TV deal with CBS not too long ago and its slated to star William Shatner).

Then there are a those other sites that are inherently related to some third party “black box. ” Sometimes that third party has no problem with what you're doing (Remember Rick Astley Rickrolling the Macy's Thanksgiving Day Parade? ), sometimes they do. Avoid any potential messes by working on something completely unique and independent.
5. PromoteImplementation of social plugins to your website can maintain the circulation of your content on the Internet. Don't put your effort into waste. Give readers a chance to spread your message across the sea of the World Wide Web by establishing your profile on different social platforms, such as Facebook, Twitter and Stumble Upon.
6. Guard

Your Intellectual PropertyWhat comes along with the freedom on the Internet is the risk of idea leakage. People may even steal your ideas, modify them a little and post them elsewhere as if they are theirs. Sometimes you need to get help from lawyers and deter those nasty people from doing so. 7. EvaluateSelf evaluation is all good but allowing others to evaluate your content and make suggestion is of equal importance.

There is no bigger secret of keeping the running of a website than to serve what people want.
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