second-generation of Apple TV box that streams television shows and movies over the Web to high-definition television sets. Jobs, dressed in his trademark long-sleeved black shirt, blue jeans and tennis shoes, said the Apple TV device would cost 99 US dollars, down from 229 US dollars. Apple released the first version of its digital media receiver TV in 2007 but it never caught on with the public and has been referred to by the company as a “hobby. “”Apple TV hasn't been a big hit,” Jobs acknowledged as he revealed the palm-sized low-priced model he hoped will change that situation. “But, we've learned a lot,” he added. “People want Hollywood movies and TV shows whenever they want them; they don't want amateur hour, they want professional content. “The device is plugged into television sets but also links wirelessly to Apple's hot-selling iPad tablet computers so people could start watching shows on one of the devices and then switch to the other when convenient. “This is to the TV what iPhone was to the phone,” Gartenberg said as he left the event. “The way they taught consumers to use the phone they are now teaching them about the Apple way to use the TV set” he continued. Jobs said Apple TV owners will be able to rent HD movies for
4. 99 US dollars and television shows from the Fox and ABC networks for 99 cents. US users can also stream content from movie rental service Netflix, he said. “We think the rest of the studios will see the light and get on board with this pretty fast,” Jobs said.
The new model Apple TV will be available in about four weeks.
If it
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