Digital advertising is not what it used to be. Nowadays, you can no longer rely on click-per-ad income, and email marketing is losing ground in the race with other forms of online promotions. Inbound marketing is the new trend, and you have to implement it into your WordPress website if you want it to generate revenue.
The days of aggressive sales pitches are gone. Today’s customers are more difficult to lure in with emotional marketing. Instead, inbound marketing allows you to use a mix of quality content through various channels to connect potential clients with services and products that they need.
Inbound marketing is easy to use through social media networks, SEO, and branding. However, it gets a bit harder to implement on WordPress websites, especially if you don’t have the necessary skills for it.
Fortunately, you do not have to be a seasoned developer to use inbound marketing on WordPress sites in an organic way. You can do it quickly and easily if you follow the tips below:
1. Set Your Goals From The Start
Define what kind of website you want to have and the content that you wish to offer before you implement inbound marketing strategies. The great thing about using WordPress is that you can use a myriad of intuitive tools to create a site about nearly any topic and still use inbound marketing efficiently.
2. Add Social Media Cues.
An effective way of making inbound marketing work is to include social media cues in your strategy. You can easily add promotional posts on your social media profiles that link back to your WordPress site. By using the informal, fun, and exciting tone specific to social media networks. You can attract a young and profitable audience to your website.
3. Optimize Your Website Pages
Now that you know your goals and your content has a tone. You have to make your website pages profitable too. The landing page is the most important for your WordPress site. Reel in your audience with captivating content generously spread across all the pages.
Also, make sure that the layout, color, and marketing tone is identical in all your website’s sections. Add appealing imagery and irresistible call-to-action (CTA) buttons. Make your message compelling to ensure the readers that they are missing out if they do not respond to your CTAs.
4. Publish Only Top-quality Content
The last time we checked, the website content was still king. There is stiff competition in every online niche nowadays, so you cannot settle for anything less than optimal, top-quality content.
Whether you post pictures, articles, charts, or any other kind of content. Make sure that it is always the best one you can find or create. If you cannot make it yourself, you can always employ others to do it for you.
5. Combine SEO With Your WordPress Inbound Marketing Strategy
Lastly, having a great level of search engine optimization (SEO) will make it easier to implement an inbound marketing strategy for your WordPress website.
Make sure that you use all the relevant keywords for your site. Research and use the best SEO-friendly practices that will make your website rank highest in search engine results pages (SERP) if you want your inbound marketing strategy to be successful.