Tools for market research enable you to understand your customers and market more quickly. These are the Top 10 Online market research tools available right now.

It’s that time of year again: travel planning time. You have other people to keep the group happy, and you only have so much money to spend on your vacation. Look via TripAdvisor, Google Flights, and Instagram photos to see what other people have shared about the hotel you’re following. You are doing independent Market research. as each dollar can only be used once, right?

Similar to this, market research is your road map to success when it comes to introducing a new product, interacting with your audience, and making important company choices. The correct tools enable you to follow this route.

Here, we’ll look at some of the best tools for market research, creative testing, and industry benchmarking so you can confidently navigate your Market’s always-shifting landscape and reach your goal.

list of market research tools

1. Google Trends
2. Pollfish
3. Latana
4. Remesh
5. Mention
6. Heartbeat Ai
7. Stravito
8. Answer the Public
9. Statista
10. Typeform

1. Google Trends

A free tool for market research is Google Trends! 

• Analysis of keywords over time: picture being able to follow a trend’s rise and fall in real-time, much like a stock market chart for search terms. That’s exactly what you can do using Google Trends. You may view the global popularity of a phrase as well as its frequency of searches.
• Related subjects and questions: are you curious about the thoughts and feelings of your customers? Take a look at the “related queries” and “related topics” sections. This will provide you with insight into the thoughts of your target audience by providing other keywords that are closely associated with your first search keyword.

Best uses: Observing how market trends change over time is the primary use case for Google Trends. Basic information on the trends in consumer interest in a given product, brand, or sector may be found easily. For market research, it’s an excellent place to start when determining where to go.

2. Pollfish

• AI-powered surveys: provide it with your information, and the system will generate a survey on your behalf.
• Simple idea testing: Pollfish has a tool that allows you to determine whether the reactions your brand gets from your target market are what you’re looking for.
• Surveys that are optimized for mobile devices: Pollfish has a mobile-first strategy, so your survey will appear on your consumers’ smartphones.

Best uses: For quick and easy surveys, like concept testing or brand tracking, Pollfish is a terrific tool.

3. Latana

• Benchmarking by industry: Latana assists you in determining your brand’s position within your sector. Using an interactive dashboard, you can quickly compare your own KPI data to that of other companies. They have information from thousands of brands and hundreds of sectors.
• Mobile-first micro surveys: Latana allows you to use mobile-optimized surveys to carry out your market research. You may access their database of over 6 billion smartphone users by using in-app polls.

Best uses: Latana works well for brief surveys with simple inquiries. Additionally, brand tracking is done using it.

4. Remesh

• Ask a lot of people at once in-depth questions, then let AI handle the analytics in real-time AI analysis. Remesh AI will automatically segment your audience, compare replies, and identify patterns and trends.
• Remesh functions similarly to a scaled focus group. Up to 1,000 people can join a live discussion that you can start with an audience that matters to you.

Best uses: For idea testing and creativity processes, Remesh is perfect. It is effective when you desire to go in-depth, as in a one-on-one, but you also need to speak with a large number of potential customers at once to confirm which course of action is ideal.

5. Mention

• Monitoring social media in real-time: mentions are similar to a live news feed for your company. Without having to go hunt for it, you can monitor discussions and mentions of your business on social media and the internet to see what people are saying about you.
• Industry tracker: Mention includes a tracker for the retail and financial industries that lets you follow real-time internet discussions on popular subjects.
• Best uses: Your target market’s perceptions of your brand or those of your rivals are the main subject of your market research. This is ideal for doing market research on branding, advertising initiatives, and consumer experiences.

6. Heartbeat Ai

• Advanced sentiment analysis: Heartbeat AI does more than only differentiate between favorable and unfavorable feelings. Text input may be categorized as three physical experiences, nine core emotions, and ninety-seven subsidiary emotions.
• Analyzing qualitative texts: Heartbeat By reading your communications, AI is similar to that buddy who intuitively understands how you’re feeling. Their powerful sentiment analysis technology can identify themes and emotions in your qualitative text data.

Best uses: You want to learn important things about the qualitative aspects of market research. Heartbeat AI handles the tough job if you have text data and lack the personnel to manually read its sentiment.

7. Stravito

• Business content database: compile all of your information about the firm in one location. Make sure it’s well-organized and accessible to everybody with a few clicks. With a multitude of connectors and smooth drag-and-drop upload, you can bring together all of your company’s information.
• Committed support: Stravito promises to have you up and running in 6 to 8 weeks and offers a clear onboarding strategy.

Best Uses: For businesses who wish to give their staff simple access to a wealth of information, reports, and statistics.

8. Answer the Public

• Enter one or two terms, and a location, and see all the related subjects, queries, and ideas that others have regarding your keywords. This is known as search listening.
• Having trouble coming up with ideas for content? Enter a few keywords, and ATP will provide you with a wide range of relevant subjects that will undoubtedly inspire you to write more material.

Best uses: while coming up with ideas, or to keep tabs on particular keywords and discover more questions or comments others have regarding it. Fantastic for research as well as for content promotion.

9. Statista

• Statistic reports: Statista probably has the numbers you’re curious about. Choose any subject, sector, or nation to access in-depth analyses, data, and reliable articles created by professionals in the field.
• Visual data: Because Statista’s data is presented in an easily interpreted manner and is visually appealing, almost everyone can understand its contents.

Best uses: It’s a terrific place to start any research project, and it’s also a great place to get reliable statistics, figures, and data from previous market research projects to support your work.

10. Typeform

• User-pleasant surveys: Another tool for growing surveys is Typeform, which mirrors an actual verbal exchange by showing one question at a time to responders.
• Typeform’s guiding precept is that it’s not just about what questions you ask, but additionally approximately how you ask them. They provide a wide style of query types, which include open-ended, more than one-preference, and scale-rated questions.

Best uses: Being on-brand when surveying is important. You care about every survey improving the customer experience. You can do shorter or longer, qualitative as well as quantitative research.

Conclusion

The ones that allow you to acquire your targets quickly and effectively are the best market research units and offerings. Since help is the maximum vital aspect of any tool’s effectiveness, This stands other than the opposition in this location. Get in touch with our team if you want to start market research surveys quickly and expertly. A committed research specialist will be assigned to you to assist you in gathering all the necessary market data and client feedback. Join up right now!