You may be trying to rank your website to drive more traffic and increase profits without many results. Or perhaps you are already successful yet ambitious and want more conversions. And also want to know how to get on the first page of Google.
SEO is the answer – It’s everywhere for a reason. It stands for Search Engine Optimization, and it helps your company site appear in the top results of search engines like Google or Bing.
It’s a widespread marketing strategy because it’s affordable and brings measurable results. This post will review why your company needs it and how to improve your rank.
How To Get On First Page Of Google
Some people rely on PPC ads to attract more customers and get conversions. But these ads involve continued disbursement of money, as you ought to pay each time someone clicks on the ad, regardless of whether they go through the purchase and convert or not.
Try Search Engine Optimization instead to rank first on Google.
As mentioned above, SEO is a better value for money. You only pay once, yet the results are long-term and measurable. Statistics and data will indicate whether the strategy is working or failing, so your team can make the necessary adjustments.
Once you position your website within the top results, it’s unlikely that your rank decreases. The Internet is flooded with SEO study cases that prove it!
What is SEO?
SEO is a set of actions that position your website within the top Google results (or other search engines). It takes the Google algorithm into account and optimizes your content and web architecture.
Its primary objective is to drive organic traffic to your website. Organic means it’s “natural,” implying you don’t pay for visibility or force the views.
It involves strategies such as:
Link Building
The more authoritative and reputable websites that link back to your site, the higher you will rank. You can buy links to your page or create valuable content worthy of sharing.
Keywords
What words do people use when making a query? Learn to research and implement them to see a boost in traffic.
Valuable Content
Driving more traffic to your website is pointless if you don’t provide valuable content or services. Have you ever landed on a page that seemed promising, only to be disappointed and close the tab? You don’t want that to happen to you.
Web Architecture
SEO includes a more technical aspect that involves coding and designing the website. You need programmers and experts with CSS and HTML knowledge that comprehend what search engines value.
SEO has one downside, though: It’s time-consuming. The algorithm constantly changes, with more than 200 factors that influence a website’s ranking. It’s challenging to stay updated.
That’s when it may be worth hiring an SEO expert like Paul Hoda to do the hard work while you focus on what truly matters: Running a successful business with the expert at https://www.paulhoda.co.uk/ will help your website get to the top page of Google.
