Every event marketer wants their event to be memorable, something the attendees would remember for a lifetime. To make it happen, a lot of event technologies need to be involved.
In this piece of content, we mentioned some of the top event technologies that certainly need to be involved in your next event’s planning. You might have heard about some of them, but you will come across some highly novel ones.
So, without any further ado, let’s get started!
Top Event Technologies
Social Media Wall Is The Real Deal
Social media walls for events are the new-age catalyst to achieve their objectives. These are real-time representations of user-generated content from social media platforms such as Instagram, Twitter, and Facebook on larger digital screens.
The impact of social media walls is raised immensely by user-generated content. The reason is that user-generated content helps a brand connect with potential customers through past customers. User-generated content is feedback from customers who have used a brand’s products.
Social media walls with user-generated content can be used across multiple event touchpoints such as product launches, car expos, music concerts, sporting events, etc. They can hook the audience like nothing else and provide word-of-mouth marketing, social proof, authenticity, reliability, brand advocacy, and much more.
Facial Recognition Software
One of the most recent technologies entering the market is facial recognition technology, which is particularly useful for enhancing security and accelerating event registration.
Attendees can scan their faces to enter the event after giving their authorization for facial recognition. Then, as the machine recognizes its features, entering and leaving the space is quicker.
Many guests, especially those who use facial recognition to access their cellphones, are already familiar with AI technology. AI solutions can speed check-in, enhance security, collect vital data to optimize future events, and streamline crucial attendee touchpoints.
Gamification Is The New Trend
Gamification is about integrating gameplay to make the event fun and engaging for attendees while bringing in leads and encouraging people to visit exhibitors’ booths.
Digital polls, scavenger hunts, trivia contests, and quizzes are just a few interactive game ideas to get people excited and involved at your event.
These activities will be fun for the participants and teach valuable facts. For instance, offering participants the chance to win a reward through a “spin-to-win” game is a terrific idea.
In exchange, they’ll provide you with their contact details so you can begin developing a relationship with them later on. To create a seamless experience, including games in the theme of your event.
Get Clicked! Digital Photo Booths
There will be an increase in demand for virtual video booths for both online and hybrid events. They enable attendees to share testimonials about their experiences, raise awareness for a cause they care about, and more as event planners continue to recognize the power of video marketing.
Use online photo booths to take branded images, animated GIFs, Boomerangs, and short videos of attendees. Engagement on branded channels rises as a result. It is also helpful for enhancing organic SEO when used in conjunction with automatically created captions and event hashtags.
Venues for live and hybrid events can provide more options for engaging guests. Hotels and other interior spaces can also dazzle guests with branded experiences in between events.
Use Live Streaming
Live streaming is an increasingly common practice. As a result, event technology providers improved their streaming services to support virtual events.
It implies that your attendees, especially those tuning in remotely, will now expect the highest-quality streaming.
Consider a comprehensive solution that enables you to switch between virtual and hybrid events smoothly, synchronize viewers across many locations, mix live and previously recorded footage, and integrate your preferred streaming service.
Live streaming apps enable you to record your event content in advance and set specified timings for it to go live.
We all know how stressful and problematic it can be to sync several videos in real-time during a live event, but live streaming apps make it effortless for you.
QR Codes For Contactless Check In
Physical marketing materials like event posters, speaker business cards, and postcards for event ticket leads benefit significantly from adding QR codes to their designs.
Event planners will need to rely on this technology considerably more than before because they also need a compelling landing page to close the purchase. Even event registrations can be organized easily with QR codes.
As another touchless and germ-free method of connecting event organizers with participants; event venues can use QR codes in their safety arsenal to current health regulations. Offer QR codes for venue maps, event check-ins, brand experiences, and more.
Stay In Touch With The Community Forum
Content is the foundation of any successful event, whether in-person or virtual. You must concentrate on producing high-quality content and making it available to customers. But hold on! How will you accomplish this in a virtual event? We’ve got your back.
The best and quickest way to share digital content, and other useful materials, and build networks are through the use of a community forum, which eliminates the need for printed papers or other costly merchandise. It will also save you money, which you can put towards other important things. Branded merchandise or tablets become obsolete when content can be easily and affordably shared digitally.
Bring Everything Under One Roof
Event planners and managers have a lot on their plates. They, among other things, create event websites, and email marketing campaigns, facilitate event registration, develop apps, manage speakers and sponsors, handle check-ins, manage real-time surveys, facilitate networking opportunities, and keep attendees engaged.
Unless you want to jump between several different platforms to orchestrate your event; look for a vendor who provides you with all of the tools you need to put on unforgettable events through a single interface.
By consolidating your tech stack in one location; you can streamline workflows, save time and money, collect more robust data, and increase the likelihood that you will meet your event objectives.
Wrapping Up!
Events in modern times demand all the latest technologies available as they boost the level of an event immensely. If you, too, are looking to host an event, then the technologies we mentioned would take the quality of your event to the next level.
Author Bio:
Rajat Singh Chauhan is a Content Strategist at Taggbox. He is passionate about content writing and all the techy, geeky stuff that goes with it. You can master digital only if you love it, and Rajat does. On the personal front, he loves taking on new life experiences and remains a student of life.
